Digital Marketing Specialist

Position

• Digital Marketing Specialist

Experience:

• 4 to 6 Years

Location

• Ahmedabad

Position Overview:

We are seeking an experienced Digital Marketer with 4–6 years of expertise to drive our international e-commerce strategy. This role requires a professional who understands the nuances of the e-commerce industry, particularly within international markets, and who brings hands-on experience in Paid ads, campaign strategy, content diversity, SEO and business-oriented performance measurement. The ideal candidate will collaborate across teams, including Product, Email Marketing, IT Engineering, and Data, to create and execute strategies aligned with our business objectives.

Key Responsibilities: 

• Develop and execute digital marketing strategies for the UK, US, and European markets, focusing on both B2B and B2C audiences.
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance.
• Manage and optimize Paid campaigns to improve conversion rates, maximize ROI and drive traffic.
• Create data-driven marketing campaigns that address seasonal demands and demographic segmentation.
• Continuously measure and report on performance metrics (Spend, ECR, ROAS etc.) to ensure the effectiveness of campaigns and alignment with business goals.
• Collaborate closely with Product, Email Marketing, IT Engineering, and Data teams to enhance the customer journey and achieve seamless brand messaging across platforms.

Mandatory Skills: 

• 4-6 years of experience in digital marketing, ideally within an e-commerce domain targeting international markets.
• Proven expertise in PPC, SEO, and content strategy, with a strong understanding of how these drive business objectives.
• Solid analytical skills and experience with performance metrics like ECR & ROAS.
• Knowledge of seasonality, campaign diversity, and segmentation strategies appeal to a broad audience.
• Strong hands-on experience with Google Analytics, Google Ads, social media ad platforms, and other digital marketing tools.
• Excellent communication skills and a collaborative approach to working with cross-functional teams.

Perks:

• Work-life balance & Flexible working hours. 5 days a week.
• Every minute you work is paid.
• Hybrid working facilities.
• Mediclaim Insurance & Accidental death Insurance coverage
• Employee referral bonus scheme.
• 28 days holidays (up to 35 depending on years of service). No Sandwich leave policy.
• Enjoyable atmosphere, fast-Paced, fun, and creative space.
• Canteen full of fruits & beverages
• Learning & Development Opportunities

We are a united and mixed bunch here at Contrado. We find and nurture talents in so many people for the benefit of all of us. In addition, we work hard to create a representative, inclusive and friendly team. We share different experiences, varying perspectives, and backgrounds, and combine them to make for better lives and workplace. A positive approach to fairness, creates a better experience for our customers too, because we reflect each one of them, and they like us more for it. We are fair and even in all areas such as gender, race, disability, colour, religion or belief, national / regional origin, age, sexual orientation, marital or parental status. Apply for this role